FOR IMMEDIATE RELEASE

Tuesday 10th October, 2017

 

7 WEEKS UNTIL HOTSTAR PRESENTS THE ANOKHI AWARDS 2017

First Round of Sponsors and Partners Announced!

THE AWARDS SHOW:

Toronto, ON (Tuesday October 10, 2017) – Seven weeks today, Canada’s leading multi-platform South Asian entertainment, lifestyle and events company, ANOKHI MEDIA, will be hosting its much-anticipated, signature calendar event, The ANOKHI Awards 2017. The event is to take place at the historical Liberty Grand Entertainment Complex in Toronto, on Tuesday November 28th, 2017, in celebration of the company’s 14th anniversary. Full details as they are announced, can be seen on the official website at www.AnokhiAwards.com.

On the occasion of this anniversary, founder, president and CEO, Raj Girn said, “As we get ready to turn the corner on another year in business, we continue our tradition to pay homage to the community that has risen and afforded us the honour of showcasing and discussing its upward trajectory over the past 14 momentous years. The community’s growth has been positively disruptive in North American and globally during this time, especially in the fields of media, glamour, politics, entertainment, business, and technology.”

Girn continued to explain the correlation between ANOKHI MEDIA’s success and the community’s: “Our pivot and scale from a quarterly print magazine to a full-service content and event marketing company, has been made possible due to the unparalleled profile growth of this powerful niche that we serve, which has morphed from minority immigrant status, to full-bore mainstream monopolization.”

She ended by stating that, “If corporations are not yet focussing on meaningful ways in which to tap into North America’s most innovative and influential sector (South Asians), they are missing a huge opportunity. And implementing innovative strategies across multiple touch points to understand and engage in the community, is what we are known for and specialize in.”

THE EVENT PROGRAM:

6.00pm-7.30pm: Celebrity Red Carpet Reception
8.00pm-10.30pm: Awards, Fashion, Entertainment Show
10.30pm-1.00am: After Show Soiree

THE AWARDS PRESENTING SPONSOR:

For this year’s event, we are thrilled to announce Hotstar as the Presenting Sponsor. Hotstar is India’s premier online video streaming platform, which currently offers over 60,000 hours of TV content and movies across 8 languages, and every major sport covered live. Highly evolved video streaming technology and a high attention to quality of experience across devices and platforms, make Hotstar the most complete video destination for Over The Top (OTT) video consumers.

Duly, the official event name is Hotstar Presents The ANOKHI Awards 2017, with the primary hashtag being #hotstarANOKHI17. With this honour, Hotstar owns the billboard rights of each of the 16 awards that will be presented on the night of the event.

Additionally, the billboard extends to presenting the highly-awaited 3rd edition of The ANOKHI List coffee table book, presented by Hotstar, which will commemorate the regional, national and international success stories of some of today’s most prolific South Asian personalities. The print version will be unveiled during the event, followed by the release thereafter, of the digital version worldwide.

THE FULL PORTFOLIO OF SPONSORS AND PARTNERS:

We would like to sincerely thank our first batch of sponsors and partners, for their invaluable support this year:

Hosted By ANOKHI MEDIA
Presenting Sponsor Hotstar
Chrome Sponsors Cargojet, Home of Dentistry
Tin Sponsor Vasanti Cosmetics
Venue Partner Liberty Grand Entertainment Complex
Hotel Partner Sheraton Centre Hotel Toronto
Event Logistics Management Think Big Productions
Talent Management By Chic Events by Sonia
Award Show Produced & Directed By Krista Slack
Fashion Show Produced & Choreographed By Toronto Fashion Academy
Show Animations By Philip Studios
Branding By AnEntity Inc.
Media Relations By Mediaworkss!!
Facebook Live By ANOKHI MEDIA, Open Chest with Raj Girn
Coverage By ANOKHI Pulse TV, ANOKHI Spotlight TV, Open Chest with Raj Girn

More to come!

PAST CELEBRITY GUESTS HAVE INCLUDED:

Some of today’s biggest pop culture stars: Priyanka Chopra, Freida Pinto, Jay Sean, iiSuperwomanii, Jus Reign, Deepa Mehta.

 (L-R) Priyanka Chopra, Jay Sean, Anjulie

Live musical performances have included some of the world’s hottest acts: Manj Musik, Rishi Rich, Raghav, ARJUN, Anjulie, JoSH.

And our stellar fashion shows have included some of the most sought after designers in the world: Bibhu Mohapatra, Shantanu & Nikhil, Falguni & Shane Peacock, Vikram Phadnis, Archana Kochhar, Ashley Rebello, Payal Singhal.

This year’s attendance announcement and media accreditation announcing soon!

EVENT HASHTAGS:
Primary hashtag: #hotstarANOKHI17
Secondary hashtags: #hotstarTheAnokhiAwards17 and #hotstarTheAnokhiList17

For more information about the awards show, coffee table book, and to interview Raj Girn, please contact:

Aleena Punjani
[email protected]
416.535.700 ext. 202

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About ANOKHI MEDIA

ANOKHI MEDIA was founded in 2002 by its award-winning President and CEO Raj Girn, who had the vision of creating a one-stop multimedia resource to communicate and engage intimately with the global South Asian community to which she belongs, as well as provide a platform for relevant and penetrative connectivity between the community and the commercial world at large. With this as the central focus and mission statement, Raj and her team have cultivated a 14-year history of a brand that has forged this vision into the mindshare of the community and market share of the client.

ANOKHI MEDIA’s portfolio includes a robust online community with an online magazine, blogosphere, three video channels, a print and digital coffee table book, an annual awards show, a boutique event series, a weekly newsletter, and a global social media network. It has also garnered an extensive, long-term, multi-national client base due to its innovative strategies and pioneering initiatives. The brand has become North America’s premier “go to” information resource for all aspects associated with South Asian pop culture, lifestyle and entertainment, for the consumer, the media and the commercial sector al large.